Promotional Products—Still a Low Cost Way to Promote Your Startup Business

While television, radio, magazine, and billboard ads have been proven to be efficient in promoting your business or startup, the cost of making them can cause financial constraint and stress. Not all radio and cinema advertising have successful results. Most of the time, this media leaves company founders broke and out of business. Instead of spending a fortune to huge advertising medium, why not resort to using promotional items like t-shirts, lanyards, and badges, which have the same results as costly advertisements.

The real cost of TV, radio, and magazine advertising

Typically, a 30-second local TV ad can cost you $200 to $2,000 to create and at least $350,000 for national TV. Airing it is still not included in the cost. For radio ads, you will spend $500 to $8,000 per week of promoting your business, and this is just about 15 to 20 commercials all in all. And lastly for magazine ads, you can expect to pay $1,000 to $20,000 depending on the size and popularity of the magazine you want to cover your business. Worst part is, you’d have to do this a thousand times in order to gain the visibility you need.

Why choose low-cost promotional items?

Statistics show that people who get to use (or even get a touch of) a business’ promotional products are likely to turn into buyers. 52% is more likely to have a positive impression towards the brand and 50% who receive promotional items use the products every day. With this daily connection oftentimes create a positive and lasting impression, which is the ultimate goal of doing advertisements.

Why choose premium advertising campaigns when you can choose affordable but powerful marketing platforms that work efficiently without a fuss? Kenny Products, a company that creates stunning and well-crafted promotional items has been in the industry since 1985. You can guarantee that every product designed will cater to your needs and reach your target market. 

7th Jan 2016 russell acedillo

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